The aim of the AMS is to create the best conditions and an effective framework for the advancement of business, management, and services in Switzerland and foster both formal and informal exchange among its members. The AMS represents the common interests and positions of its members vis-à-vis their stakeholders, in the Swiss higher education landscape and in the business community, civil society, the media, and politics.

The association is politically independent, nondenominational, and does not serve an economic purpose.